8 Magic Words that Will Help You Get What You Want - Beau Henderson - RichLife Advisors

I arrived at the airport last weekend and I realized that the group I was travelling with was spread out all over the plane. Our seats were nowhere near each other, and there was some work that we needed to accomplish during the flight. I told my colleagues, “Don’t worry. I’ll talk to the agent about switching our seats.”

They scoffed at me. “Good luck with that. The plane’s totally full. We tried to switch our seats online and then again over the phone this morning. They can’t do it.”

What came to mind then were the 8 magic words Bob Burg talked about during an interview for the RichLife Radio Show. I decided that this was the perfect opportunity to apply them, to see if they really were magic. After standing in line at the check-in counter, I walked up to the agent.

Actually, I have a problem I was hoping you could help me with


The agent was tense and busy and the line of people waiting to check in their bags behind me was long. “Name, please.” He was all business and didn’t even smile.

I handed him the boarding pass I had printed up myself and told him, “Actually, I have problem I was hoping you could help me with.”

I chose those words carefully. What usually happens when customers find themselves lacking in what they’d hoped for is blame. They fall into the trap of thinking that it’s somebody’s fault – the seat assignments weren’t handled correctly. They assume the worst – that somebody wasn’t doing their job. Then they take that frustrated energy and throw it at the one person who potentially has the power to help them. I didn’t do that. Instead, I offered the agent an opportunity to show me how good he was at his job.


I explained the situation. Then I let him talk. I listened to all the reasons why it couldn’t be done. I nodded to show I was listening – and I really was listening. I agreed with him -what he was saying made perfect sense. I let him have his say. Then, I spoke the 8 magic words.

If you can’t do it, I’ll definitely understand


“If you can’t do it, I’ll definitely understand.”

I waited and held my breath. The agent’s brow furrowed and his fingers flew over the keyboard. He said, “Check back with me up at the gate and I’ll see what I can do.”

Elegant Psychology: Expecting More of People & Giving Them A Way Out


Those eight little words – If you can’t do it, I’ll definitely understand – are very effective because they do two things:

  • they present a challenge
  • and they give a way out

Most people respond better if you expect more of them rather than less. You almost always come off better if you adopt the attitude that people want to help you. Your job is to show them how by being clear without being patronizing, and always being kind.

That last part – I’ll definitely understand – is what gives them a way out, because sometimes, they really can’t help you.

In this case, however, it worked. Our group was seated all together in a row, and we had a very productive flight.

Try using these 8 magic words to turn around your next conflict and see what happens. Does it lead to an interesting conversation? A funny story? Tell me about it in the comments below. I’d love to share your experience with our RichLife community.

About Beau Henderson

Beau Henderson is a financial advisor, author, coach, radio personality, and CEO of RichLife Advisors. He has helped over 3,000 clients to not just improve their relationship with money, but to live the life of their dreams.


  1. Jane Atkinson on March 11, 2015 at 5:04 pm

    Love the 8 Magic Words Beau! (Almost as much as I love Bob Burg). Thanks for sharing. I’ll remember this.

  2. Karen L Mack on October 23, 2019 at 6:54 pm

    I can’t wait to try it!! I recently had a run in with U-Haul over the rental of a pick up truck I sure wish I had read this sooner

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